Will Payne

PhD Candidate, Geography
UC Berkeley

Paper Title
“Gourmet Gentrification: Mapping Elite Tastes Along New York’s Consumption Frontier, 1990-2015”

Will Payne is a PhD candidate in Geography at UC Berkeley, where he is also affiliated with the Berkeley Center for New Media and the Berkeley Global Urban Humanities Initiative. Will is researching the parallel evolution of location-based media and elite consumption cultures, from the “crowdsourcing” pioneer the Zagat Survey in the 1980s to contemporary applications like Yelp, Foursquare, and Google Maps/Local. He is interested in how these technologies and practices have helped to transform urban neighborhoods through a process of “algorithmic gentrification,” with a focus on New York and San Francisco as sites of experimentation and dissemination.